Tahir Lateef serves as Managing Partner at 3iAccess Research & Consultancy. With more than 15 years of industry experience, Tahir personally worked in three different markets – Pakistan, Egypt and UAE, and headed numerous marketing research assignments across diverse industries including automotive, financial, healthcare, household, media, telecom and tobacco. Tahir has specialization in brand positioning, concept/product development, customer satisfaction, market segmentation, mystery shopping, pricing and tracking research engagements. Academically, he holds an MBA, marketing specialization, from Iqra University and Master of Science (Statistics) degree from University of Karachi, Pakistan.
