Market Size Estimation
The market size estimation study mainly used to:
- Entering a new market by evaluating whether a market opportunity merits investment
- Benchmarking against the competition to sustain in the market
- Set performance goals for company growth
- Determining where there is room in the market for growth
- Segmentation of a market enables refinement of a company’s strategies and goals by identifying the most promising, geographies, demographics, customer types or application areas