Qualitative
Qualitative research is an essential component in decision-oriented marketing research. It is generally more explorative, a type of research that is dependent on the collection of verbal, behavioral or observational data that can be interpreted in a subjective manner. Moreover, it has a wide scope and is typically used to explore the causes of potential problems that may exist.
The qualitative market research approach explores and gives a deeper understanding of behavior, attitudes, feelings, needs or motives of a specific target group.
It has also been utilized in developing hypotheses about consumer motivation, and understanding consumer perspective, in the consumer’s own language.
Qualitative research typically provides insights on several aspects of a marketing problem. It often either precedes or be conducted after quantitative research, depending on the study’s objectives.
We emphasize nondirective and projective techniques to get In-depth and unbiased results making the best decisions.
At 3iAccess Research & Consultancy, we have an extensive experience in providing deeper research insights which is an essential component in decision making.
- Focus Group Discussion (FGDs)
- Mini Group Discussion
- Online Group Discussion
- B2B In-depth Interviews/Expert Interviews
- In-depth Interviews (Individual & Paired)
- Dyadic/Triadic Interviews
- Telephone In-depth Interviews
- Ethnographic Research