Quantitative
Quantitative research is a structured way of collecting and analyzing data obtained from different sources. It is used for estimating consumer attitudes and behaviors, market sizing, segmentation and identifying drivers for brand recall and product purchase decisions.
Quantitative market research methods is preferred to gauge a broad knowledge of a given problem or target group, and this all starts with selecting the best suited data source for creating a given insight.
At 3iAccess Research & Consultancy, we have an extensive experience in providing full-service solutions for collecting high quality data, which is an essential base for any proper quantitative research.
- Paper and Pencil Interviews (PAPI)
- Computer Aided Personal Interviews (CAPI)
- Computer Aided Telephone Interviews (CATI)
- Web Assisted Personal Interviewing (WAPI)
- Computer Assisted Web Interviews (CAWI)
- Central Location Test (CLT)
- Online Interviews